In the first quarter of 2009, the BMW Group delivered 21.2% less cars to dealers and consumers.
Howeve, the company has a positive perspective about 2009 which the chairman Dr. Reithofer descibes as a transition year where new strategies have to implemented in order to cut cost and stabalize its current position in the premium segments.
According to Dr. Reithofer, the BMW group was able to maintain a solid postion among the international competitors in the first quarter of 2009. The corporation increase its market share slightly in the premium segment to 20.7%.
Even in its largest market but heavily affected by the recession, the United States, It was possible for the company to increase market share as well.
Dr. Reithofer emphesised that due to weak purchasing power, the company will focus on gaining and maintaining market share.
The share was traded today for 26.92 Euro!
Monday, June 1, 2009
Saturday, May 30, 2009
Introduction
Hello everyone!
I have decided to blog about BMW. The first reason why I chose this German based company is that it belongs to the automobile industry which will be analyzed by my team. Secondly, I once did an internship at its headquarter in Munich which I absolutely enjoyed and where I learnd a lot. This made me even more curious about how this successful company operates and what challanges it faces. Therefore, I hope to inform you and myself about BMW in the next few weeks!
The BMW Group consists of 3 brands BMW, MINI and Rolls-Royce Motor Cars.
The key areas this company is working in is car manufacturing, motorcycle manufcturing and financial services. As mentioned earlier, the headquarter is base in Munich, Germany. It operates in 150 countries.
Production plants are located in Germany, Austria, Great Britain, China, Southafrica and the USA (Spartanburg, SC) and further assembling is done in India, Russia, Egypt and Malaysia.
BMW Group has 99.079 employee globally (Feb. 2009). Its revenue 2008 was 53,197 Mrd. Euro which is an approx. 5% decrease compared to 2007 which was the company's best operating fiscal year.
The Chairman is call Dr.-Ing. Norbert Reithofer.
The company is publicaly traded on the German Stock Exchange called DAX. It is currently traded for 25.40 Euro.
Some more information on the corporation:
I have decided to blog about BMW. The first reason why I chose this German based company is that it belongs to the automobile industry which will be analyzed by my team. Secondly, I once did an internship at its headquarter in Munich which I absolutely enjoyed and where I learnd a lot. This made me even more curious about how this successful company operates and what challanges it faces. Therefore, I hope to inform you and myself about BMW in the next few weeks!
The BMW Group consists of 3 brands BMW, MINI and Rolls-Royce Motor Cars.
The key areas this company is working in is car manufacturing, motorcycle manufcturing and financial services. As mentioned earlier, the headquarter is base in Munich, Germany. It operates in 150 countries.
Production plants are located in Germany, Austria, Great Britain, China, Southafrica and the USA (Spartanburg, SC) and further assembling is done in India, Russia, Egypt and Malaysia.
BMW Group has 99.079 employee globally (Feb. 2009). Its revenue 2008 was 53,197 Mrd. Euro which is an approx. 5% decrease compared to 2007 which was the company's best operating fiscal year.
The Chairman is call Dr.-Ing. Norbert Reithofer.
The company is publicaly traded on the German Stock Exchange called DAX. It is currently traded for 25.40 Euro.
Some more information on the corporation:
- Primary US SIC Code
3711: Motor vehicles and car bodies - Primary NAICS Code
336111: Automobile Manufactur
So, this was a brief introduction of this company. I will shortly post more on the recent developments.
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