I have decided to blog about BMW. The first reason why I chose this German based company is that it belongs to the automobile industry which will be analyzed by my team. Secondly, I once did an internship at its headquarter in Munich which I absolutely enjoyed and where I learnd a lot. This made me even more curious about how this successful company operates and what challanges it faces. Therefore, I hope to inform you and myself about BMW in the next few weeks!
The BMW Group consists of 3 brands BMW, MINI and Rolls-Royce Motor Cars.
The key areas this company is working in is car manufacturing, motorcycle manufcturing and financial services. As mentioned earlier, the headquarter is base in Munich, Germany. It operates in 150 countries.
Production plants are located in Germany, Austria, Great Britain, China, Southafrica and the USA (Spartanburg, SC) and further assembling is done in India, Russia, Egypt and Malaysia.
BMW Group has 99.079 employee globally (Feb. 2009). Its revenue 2008 was 53,197 Mrd. Euro which is an approx. 5% decrease compared to 2007 which was the company's best operating fiscal year.
The Chairman is call Dr.-Ing. Norbert Reithofer.
The company is publicaly traded on the German Stock Exchange called DAX. It is currently traded for 25.40 Euro.
Some more information on the corporation:
- Primary US SIC Code
3711: Motor vehicles and car bodies - Primary NAICS Code
336111: Automobile Manufactur
So, this was a brief introduction of this company. I will shortly post more on the recent developments.
