Increased market share globally

In the first quarter of 2009, the BMW Group delivered 21.2% less cars to dealers and consumers.

Howeve, the company has a positive perspective about 2009 which the chairman Dr. Reithofer descibes as a transition year where new strategies have to implemented in order to cut cost and stabalize its current position in the premium segments.

According to Dr. Reithofer, the BMW group was able to maintain a solid postion among the international competitors in the first quarter of 2009. The corporation increase its market share slightly in the premium segment to 20.7%.
Even in its largest market but heavily affected by the recession, the United States, It was possible for the company to increase market share as well.
Dr. Reithofer emphesised that due to weak purchasing power, the company will focus on gaining and maintaining market share.

The share was traded today for 26.92 Euro!